Ozzie Spark Insights / Field notes
Practical thinking on digital decisions.
Clear, useful guidance for choosing websites, software and automation without starting with the technology.
Five articlesRecently updated · 24 September 2026
Field note 013 min readDo you need custom software, or will an existing platform do the job?Custom software can be useful, but it is not automatically the right answer. Start by defining the problem, then compare the smallest options that could solve it properly.Read article →
Field note 022 min readWhat should a small business automate first?The best first automation is rarely the most impressive. It is usually a repetitive, predictable task that consumes attention without needing much judgement.Read article →
Field note 033 min readPractical digital improvements for Toowoomba businessesA useful digital improvement can be modest: clearer information, a better enquiry, an existing booking platform or one less manual hand-off.Read article →
Field note 042 min readWhen a spreadsheet has outgrown the jobSpreadsheets remain useful until the work starts depending on permissions, approvals, version control and what needs to happen next.Read article →
Field note 052 min readWebsite, app or automation: how to start with the problemYou do not need to name the technology before asking for help. Describe what is frustrating, slow or difficult, then work backwards to the simplest useful response.Read article →